ALEX HEICHE, upon recognizing the sizable need for funding options that cater  to music professionals and allow creatives to retain their copyrights, founded Sound  Royalties in 2014 and serves as the company’s Chief Executive Officer. His innate  passion for music and strong roots in the music industry have greatly contributed to the  firm’s success. Alex is a strong and outspoken music advocate, supporting the growth of  songwriters, producers and artists, as well as highlighting the importance of musicians  being compensated for their work while retaining their music rights and royalties. Alex  possesses decades of experience in providing funds and finance raising strategies to music  creatives, large annuity recipients, and professional athletes. He has worked with leading  music industry professionals, including GRAMMY-Award winners, platinum recording  artists and notable music industry executives in every genre, always with the utmost  discretion and privacy. A respected thought leader in the music business, Alex has shared his knowledge and insights at  many industry events with organizations including the Recording Academy, BESLA, the American Bar Association, the Music  Managers Forum, AIMP, Cutting Edge Law Conference, NYC3, Sync Summit, as well as with music students at universities  including Vanderbilt and Belmont. Additionally, Alex’s expert opinions have been featured in top publications such as The Wall  Street Journal, Billboard, Rolling Stone, Music Business Worldwide, The Tennessean, Music Connection, Digital Music News,  and more. He is also a contributor for the Rolling Stone Culture Council.

Prior to founding Sound Royalties, Alex held executive roles in specialty finance firms and high-tech software companies.  Alex graduated with a Bachelor of Science from the University of Maryland, College Park. He is a member of the Recording  Academy, the Gospel Music Association, the Americana Music Association, the Rock & Roll Hall of Fame,  a lifetime member of the Songwriters Hall of Fame, and Nashville Songwriters Association International.